[vc_column][vc_custom_heading text="Find Your Reason #196 - the song ``Las Cruces`` by Bri Bagwell" font_container="tag:h2|font_size:30|text_align:left|color:%23dd3333" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:600%20bold%20regular%3A600%3Anormal"]

The video previously won a Silver Telly award, the Telly's highest honor, in the category of "Online Music Video", and a Bronze award for "Videography/Cinematography".

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The music video for the song "Las Cruces" written and performed by country singer and Las Cruces native Bri Bagwell, was the recent recipient of a prestigious Adrian Award for digital marketing.

The video previously won a Silver Telly award, the Telly's highest honor, in the category of "Online Music Video", and a Bronze award for "Videography/Cinematography".

Produced by Visit Las Cruces and the City of Las Cruces Public Information Office,  the video received a bronze Adrian award in the category of CVB Digital Marketing Video. The creative team consisted of Director Adrian Guzman, Producer Karla Walton, and Production Assistants Jennifer Martinez and Elizabeth Vega. The music video promoted tourism and Las Cruces pride.

The Adrian Awards is one of the highest honors in the hospitality industry. They honor the top companies and individuals in hospitality, travel and tourism advertising, public relations, and digital marketing. Previous bronze winners in this category include Marriott International, Las Vegas Convention and Visitors Authority, Hong Kong Tourism Board, Hilton Worldwide, Best Western International and Choice Hotels International, just to name a few.

"With over 1,200 entries from throughout the world of hospitality marketing, we are truly honored to have again received recognition for our efforts," said Visit Las Cruces Executive Director Phil San Filippo.  "Everyone involved worked extremely hard to create a video that the entire community could be proud of and would help us promote Las Cruces as a great place to visit."

Founded in 1957, the HSMAI Adrian Awards competition honors travel marketing excellence. It embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected by senior industry and media experts, and honored at an annual Gala.

For more information, contact the Las Cruces Convention & Visitors Bureau at (575) 541-2150, or email cfaivre@las-cruces.org

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