Our Team

Administration

Staff page Rochelle Miller-Hernandez

Executive Director
Rochelle Miller-Hernandez
(575) 541-2169
rhernandez@las-cruces.org

Staff page Leslie Gabaldon

Executive Assistant
Leslie Gabaldon
(575) 541-2233
lgabaldon@las-cruces.org

 

Marketing

Staff page Lorena Lozano

Director of Marketing
Lorena Lozano
(575) 541-2361
lolozano@las-cruces.org

Staff page Norm Detlaff

Communications Specialist
Norm Dettlaff
(575) 528-2258
ndettlaff@las-cruces.org

 

Sotol logo with tagline blue

 

 

NMSU Interns
Daniela Salinas
Nuvia Aguero

Sales

Albert Staff Photo

Director of Sales
Albert Herrera
(575) 541-2387
alherrera@las-cruces.org

Staff Page Ed Carnathan

Sports Sales Manager
Ed Carnathan
(575) 541-2216
ecarnathan@las-cruces.org

Staff Page Hilary Dutcher

Destination Experience Manager
Hilary Dutcher
(575) 541-2174
hdutcher@las-cruces.org

Events & Special Projects

Staff page Veronica Quezada

Event Manager
Veronica Quezada, Interim
(575) 541-2167
vquezada@las-cruces.org

Visitor Services

Staff Photo Sonia Banuelos

Visitor Information Specialist
Sonia Bañuelos
(575) 541-2162
soniab@las-cruces.org

Staff photo Sergio Salinas

Distribution Specialist
Sergio Salinas
(575) 541-2165
ssalinas@las-cruces.org