Visit Las Cruces serves as the tourism ambassador of our city. Our team is advocates for visitors to experience the many things we have to offer by highlighting our food, outdoor recreation, arts & culture, space industry and other attractions and entertainment. Travelers are welcome at our visitors center located in the heart of the city at 336 S. Main Street to learn more and gather information about Las Cruces and its surrounding areas.
To promote Las Cruces, New Mexico as a year-round premier Southern New Mexico destination for travelers, businesses, organizations, groups and those looking to put down roots. We are dedicated to communicating the authentic, rugged spirit of Las Cruces to visitors.
For travelers to experience the rugged beauty, diverse culture, abundant attractions, and neighborly charm that Las Cruces and its surrounding region have to offer.
Las Cruces has something to offer everyone, with a welcoming hand and smile.
Unlike cities with all the fast-paced hustle and bustle, Las Cruces is a place where you can take your time and liberate your inner explorer.
In Las Cruces, casual conversations spur genuine connections with down-to-earth people, inciting a desire within visitors to return to Las Cruces.
Visit Las Cruces embodies the neighborly spirit of our city by kindly accommodating visitors with comprehensive knowledge and resources.
Visit Las Cruces improves the quality of life in Las Cruces by uplifting our community by generating positive economic growth from tourism capital, partnering with local events, recreation and business, and streamlining access to resources and information about Las Cruces.
2026
