The Las Cruces Lodgers Tax Advisory Board assists Visit Las Cruces staff in establishing long-range goals and objectives and will assist in the development of new programs and administrative policies that directly impact tourism. The board also advises on the expenditure of lodgers' tax funds collected for advertising, publicizing and promoting tourist attractions and facilities in the area.
Belia Alvarez
President
Regional General Manager, Hotel Encanto de Las Cruces/Hilton Garden Inn
Alice Carruth
Member
Podcaster
Heather A. Reed
Member
Executive Director, New Mexico Farm & Ranch Heritage Museum
Nicholas Pearce
Member
Assistant General Manager, TownePlace Suites Las Cruces
