GROUNDED
Founded, owned, and operated by the Espiritu family, this local hotspot quickly gained traction after opening in 2021. Customers won’t be disappointed when trying this café’s treats. Find coffee, acai bowls, pastries, wood-fired pizza and a selection of wines.While founded by Tony and Sandra Epiritu, their daughter Kendra co-owns and operates the establishment with her incredible staff and siblings. Kendra was recently awarded the “Corazon de Las Cruces Award” by the Las Cruces Hispanic Chamber of Commerce, an award granted to individuals who make a positive difference in the community.
📍300 N Main St.
KANDLE KARMA
This gem is located in the same plaza as Grounded, on the second floor. Here you will find beautiful handmade candles, incense, jewelry, prints and paintings. Owned and operated by Kerry Carmona, this shop has been in business since 2017 where she started (and continues to be!) as a vendor in the Farmers & Crafts Market of Las Cruces. Kerry runs her shop with deep care and passion, and you can now catch a look at her store in the newly released film, “Protector” (2026), starring Mila Jovovich.
📍300 N Main St, Suite 8, 2nd Floor
MEW + CO
The perfect spot to secure a gift is located right in the heart of downtown Las Cruces. Mew + Co offers unique and thoughtful stationery and craft goods. Customers can find letter writing sets, greeting cards, postcards, journals, puzzles, posters, home décor, kitchen accessories, jewelry and the cutest children’s boutique. This creative must-visit is owned and run by Mary Wunderlich, a self-taught watercolor artist and mother of three who grew her childhood passion into a distinct boutique. Share Mary’s watercolor love by indulging in a self-guided sip and paint in-store with watercolors and tea.
📍300 N Main St, Suite 2
PETAL & PINK CO.
The ultimate combo of everything floral and rosy, this is a must-visit shop if you're in the market for flowers. Owned by Alexa Gallegos and run by her and her family, Petal & Pink is bursting with love and joy for all things floral. Here, customers can order custom arrangements, book for special occasions, or just stop in to create your own bouquet with their colorful and fresh flower bar. Alexa and her team are dedicated to making people smile through the art of flowers. Recently voted the Best Florist of 2026 by the Las Cruces Bulletin, head on over and show them some love by taking home a wonderful arrangement.
📍300 N Main St, Suite 5 📍120 S Water St.
PRADOS BEAUTY
Las Cruces native, Cecelia (Cece) Meadows is the proud founder and Chief Executive Officer behind Prados Beauty, a local, award-winning cosmetic line. Prados Beauty celebrates diversity with inclusive products that reflect Cece’s heritage and beliefs. Cece believes that beauty is a force that empowers individuals to feel confident in their own skin, and works to make products that express that. Her cosmetic line breaks barriers as the first Xicana and Indigenous beauty brand to retail in a mega retailer. Today, Prados can be found at 609 JCPenney locations across the nation, online and at their brick-and-mortar shop.
📍1825 Cooper Loop